As part of our previous work, we’re proud to have provided those social media content creation services for the Royal National Institute of Blind People, who wanted to say thank you to blind mums on Mother’s Day.
At the planning stage, we were involved with building on that creative idea. It was important for the organisation to not be seen as hero-worshipping blind mothers or, in contrast, pitying them.
Instead, we helped to create shareable, emotionally engaging content that presented the reality that blind mums face. To achieve that tone of voice, we created a video of a blind woman going through her daily routine with her daughter, only revealing her blindness at the end.
This emotive, unexpected piece of content served as an effective thank you, without losing sight of the reality of living with the disability.
Our carefully considered and attentive approach to social media video content creation can boost your audience, build engagement, and illustrate who you are as a brand in an effective concise way.
Watch the video here.
