We worked with Snap to launch their Hidden Black Histories Snapchat lens
- ClientSnap
- ObjectiveTo highlight the important black figures from history
About
Our broadcast specialists take a creative approach to tell your story, drawing on their extensive experience and the previous projects that they’ve worked on to find the best way to capture your idea as part of brand video creation.
One such previous project was our work with Snap to launch their Hidden Black Histories Snapchat lens. This immersive tool was designed to highlight important black figures from history when the user opened the app in Trafalgar Square.
As part of our creative involvement, we asked Tukwini Mandela, Nelson Mandela’s granddaughter, to be the campaign ambassador. She was front and centre of the hero video which we revealed to the public on the 32nd anniversary of the former South African president’s release from Robben Island.
The hero video, featuring Tukwini’s emotional response to the Hidden Black Histories Snapchat lens, supported the campaign and drew attention to Snap’s core message.
This powerful video is just one example of how storytelling can create a deeper connection with your audience and convey your brand’s message in a meaningful way. At Broadcast Revolution, we understand the power of storytelling and believe that every brand has a unique story to tell.
Coverage – BBC News London, Channel 5 News, Good Morning Britain, Sky News
Watch the video here.
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