How to Choose a Name for Your Podcast

For brands hoping to add their own contribution to the thriving podcast scene, there are many important decisions to make, and one of the most vital is also seemingly the simplest: choosing a name for their podcast. 

Research from our 2025 Broadcast Trends Report revealed that 98% of broadcasters believe that the popularity of podcasts is going to match live broadcast in the years to come. The same research identified a gap in podcast strategy (with 71% of PRs not having one), but some comms teams have decided that their plans will encompass not only placing their spokespeople on external podcasts but also taking the plunge to produce their own. 

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If you are considering the same, picking the right name for your podcast won’t only help you make an impression on listeners and cement your podcast’s brand, it will make your podcast more discoverable and memorable to your target audience. 

So what do you need to be thinking about to make the most impactful choice? 

• Remember, your host will have to say it. 

Your podcast name will be repeated throughout shows in order to reinforce brand recognition and ensure that interested listeners remember what to search for. So while something alliterative, rhyming or wordy may look great on paper, it’s always worth saying all your top contenders out loud in several contexts to ensure you haven’t inadvertently created a tongue twister that guests and hosts will struggle with. 

• Keep it snappy

As a rule of thumb, a podcast name should be four words or less, and use simple language. For example, ‘Talking Gardens’ is more straightforward and memorable than ‘’Conversations Amongst the Blossoms” or “Bantering Botanicals”.

• Don’t box yourself in 

Niching is an effective means of reaching the right audience, ensuring high engagement and standing out from the crowd. But even if you are honing in on a specific topic, it’s advisable to find a sweet spot for your podcast name where people have an inkling of the subject matter, but you haven’t closed doors on yourself to discuss other related subjects in future. 

• Consider search in Google and on podcast platforms 

Make sure your podcast’s name is easy to remember and easy to spell. Puns and deliberate, humourous misspellings can raise a smile, but they can also confuse audiences trying to search for you. It can also be helpful to avoid filler words like ‘the’, which search engines ignore. What’s more, leaving them out can help your podcast name sound punchier. 

• … But don’t let SEO considerations stand in the way of memorability

SEO is an important consideration when naming a podcast. It is important to remember, however, that ‘keyword stuffed’ names may be rejected from platforms or sound too generic. For example, in the world of ceramic podcasters, ‘For Flux Sake’ is a more effective name than something like ‘Potters Glaze Chat’ or ‘Chemistry & Ceramics’. If you’ve come up with a great, on-brand name that’s understandable to your audience but doesn’t include keywords, you can always use the podcast description to optimise search. 

• Research your competition

Taking a look at the names of podcasts within your niche helps to ensure you aren’t committing inadvertent plagiarism – with Google and podcast directories being useful tools in making sure your podcast name (or something very similar) doesn’t already exist. This research can also help you come up with ideas, and understand the format of podcast names which most appeal to you. 

• Try a few different name structures

Podcast names are usually descriptive, creative or named after the host. To take the most famous example, ‘The Joe Rogan Show’ is a name formula which is used many times  – i.e. The *Insert Name Here* Podcast/Show – and can be very effective, especially if you have a big name on board or plan to leverage your brand equity. An example of a descriptive name is Crime, Conspiracy, Cults and Murder (the subject of which shouldn’t take too many guesses to figure out), while creative names include examples like Off Menu and Giggly Squad. 

By trying out a few and testing them on small groups, you can see what sticks. 

Creating a podcast is a big commitment, but it is one which can garner even bigger rewards when executed correctly in achieving a variety of PR and marketing goals. Setting out in the strongest possible position by nailing the branding, subject matter and themes will maximise your chances of success. If you would like to find out more about how the team at BR Studio can help you in every step of the process, contact us today.