We worked with Bumble to launch their campaign surrounding cyberflashing.

  • ClientBumble
  • ObjectiveLaunch a campaign surrounding cyberflashing.

We worked with Bumble to make cyberflashing illegal in England and Wales.

Cyberflashing is the sending of explicit images regularly sent on social media and messaging apps through AirDrop, WiFi networks, and Bluetooth. We worked with Bumble to make cyberflashing illegal in England and Wales, and it now is.

With 37% of women under 44 having received a photo of male genitals that they did not ask for in the last year, Bumble teamed up with Love Island’s Amy Hart, the Director of UN Women UK, and Professor Clare McGlynn QC to discuss the issue and its impact. Research showed that 59% of women claim to have felt less trusting of others online and 23% left feeling more vulnerable when using the internet.

Both the spokespeople and the case studies were emotionally charged. We used this powerful narrative to drive change.

Our hard-hitting work with Bumble on cyberflashing garnered over 100 pieces of coverage. Highlights include BBC The One Show, LBC, BBC Breakfast, BBC Radio 4, Absolute Radio, Capital, BBC Radio 1, BBC Breakfast, talkRADIO, talkSPORT, and ITV This Morning.

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