Talent in 2025: Finding the Right Voice
It's been a busy few months at Broadcast Revolution HQ with many famous faces gracing our studios. We have had sports stars, chefs, presenters and even an Eastenders star.
Bobby Brazier, Eastenders actor, graced our studios back in August when he teamed up with Mentos to talk about discovering new experiences this summer. We even did some filming with him where we took over a pop-up shop in London giving away unlimited Mentos sweets. In September we left our HQ to spend the morning in a hotel room with IHG Hotels. All the interviews happened from a luxury suite while Abbey Clancy talked about the importance of having me time after the summer holidays.
Debbie McGee joined us to talk about the importance of leaving in your Will a charitable donation with Remember A Charity, whilst Arlene Phillips worked with us to talk about how more of us are living to 100! Finally, we were joined by former footballer and Homes Under The Hammer presenter Dion Dublin who partnered with British Gas to look at the rising Energy bills and offered advice to help keep the costs down.
But as we approach the last weeks of the year we have some big names still to come with Tina O’Brien from Coronation Street, Lacey Turner from Eastenders and Santa himself.
As important as it is to have talent it is still very important to make sure you choose the right voice, a voice that fits and relates to the story.
Consider which talent is:
- The most authentic fit for your story.
- Most likely to chime with your target demographic.
- Most likely to gain coverage on your strategically chosen outlets.
Relatability and authenticity will make the story more attractive to your ideal broadcasters – who need the most relevant and engaging stories to fill their schedules – and
more likely to strike an emotional chord with your target audience.
A question we encourage our clients to ask themselves is, if you are already spending x amount on a broadcast campaign with a talent, then you have to be confident it will land a higher calibre of TV or Radio outlet.
With talent now charging more than ever for their time, it has to be decided based on the brief and campaign and business objectives as to whether investing in cheaper talent is worthwhile. Also if you’re investing make the most of your time with them by creating some social media assets? By thinking outside the scope of your immediate broadcast goals, you can create content for your owned channels that makes a real impact.
If you’re interested in learning more about making the most of your talent strategy in 2025, email us at info@broadcastrevolution.co.uk.
