B-Roll Footage

The value of B-Roll cannot be overstated. It is the editor’s friend, used to cover abrupt transitions, enhance the story, provide a sense of journey, and mark the passage of time.

It might feature guests interacting at an awards ceremony, location shots in which your action is taking place, timelapse footage to explain why lighting levels have changed, and aerial shots moving through the landscape.

In short, B-Roll is a vital part of corporate video production.

Let’s say that you have a campaign video that is being featured on the news. Media outlets and broadcasters are likely to want to use your B-Roll footage to enhance that campaign segment, so it’s important that you build a bank of content to draw upon.

We can help you to do just that.

Many members of our team have a journalistic background including extensive time editing together news segments.

As a result, we know what editors are looking for, and what they’re not.

You could say that shooting B-Roll is easy, but doing so with an editorial goal in mind while capturing the essence of your vision is something that takes time and expertise.

Our content specialists have both.