Radio Media Buying

Radio Media Buying

Alongside our editorial broadcast offering, Broadcast Revolution operates as a radio advertising agency specialising in radio media buying and radio promotions.

We have delivered a plethora of successful radio advertising and radio promotional campaigns with consumer brands and travel clients. Our experience includes broadcasting Jazz FM’s Breakfast show live from the beaches in Antigua and Barbuda to hosting Magic on a cruise ship launch in the middle of the English Channel.

As a radio ad agency, our team has over 20 years of experience partnering with some of the biggest radio brands across the commercial radio network. Our relationships are particularly strong with household brands, including Magic, Jazz FM, Absolute, Kiss, and Scala Radio. The strength of these established relationships is reflected in the great value and price that we can buy radio space for compared to our competitors, other media buyers, and agencies.

Our broadcast consultants work with clients from the beginning when considering space selection and purchasing options, right through to the promotional campaign delivery and evaluation.

We present different radio media buying options to clients and take them on a step-by-step journey through the mechanics of the campaign. This includes ensuring we create an engaging and unique promotion for the brand and the station.

Our job is to provide an accurate and insightful analysis of options for radio media buying, including:

• A demographic breakdown of radio stations
• The station’s share of voice
• The station’s total number of impacts
• The station’s audience reach

We then work closely with both sides during the campaign planning process.

On-air promotions often require creating and capturing content for social media. Our team manages and oversees photo and video shoots, working closely with the client and media to ensure the finished edit is sleek and professional. Promoting the partnership on both the brand’s and the media’s social platforms drives audience engagement online and on the airwaves. Clients end up with heightened brand awareness and a new customer base by tapping into the media’s existing audience.

Our team liaises with the media, consulting on creating musical trails, jingles, and any voiceovers needed, ensuring the final result hits aims and objectives. As well as national commercial radio, we also partner with regional radio stations across the UK and can provide geographically targeted partnerships (if your brand is only looking to reach certain cities or regions).

To find out more about how we can support you, please email us here.