Talent Sourcing for PR

Broadcast Revolution can assist with talent sourcing solutions for your PR campaigns, including celebrities, TV personalities, and influencers.

Talent Sourcing for PR

Broadcast Revolution can assist with talent sourcing solutions for your PR campaigns, including celebrities, TV personalities, and influencers.

What/Who Is Talent PR?

We ask for talent or a spokesperson to front each campaign. In the past, we have had talent/a spokesperson who is a celebritiy, CEO, influencer, Head of Department, and a specialist in a specific area of the company. The option to have a celebrity or influencer is also often preferred by the media, as they don’t need to worry about the constant plugging.

The process of talent sourcing happens in a series of steps.

1) Identification

Identifying the right talent for a campaign is essential to securing interviews. We need to ensure that the talent fits the brand, the story, and the target audience so that the campaign is relevant during interviews. Choosing the right talent is something our team brainstorms when creating the story for the campaign. Based on our experience, we are well accustomed to knowing who, what, and when it will (or will not!) work.

Once we’ve identified some options for talent, we present our thoughts to the client and work with them to decide who they believe best fits the brand. At this stage, we will take additional suggestions for talent and be very honest regarding whether we think they will work with broadcast media. Often, someone who might work well with press media might not necessarily be appropriate for broadcast media.

2) Negotiation

Once we’ve identified the perfect talent for a campaign, we will contact their agent (if necessary) and negotiate a price based on the client’s budget. Having built up strong relationships with talent agents over the years, this is something we are incredibly comfortable with.

3) Briefing

Prior to the day of interviews, we work closely with the client and talent to ensure that everyone is aware of the key messages. This includes briefing calls to discuss key messages, tone of voice, and last-minute tips.

4) Show Time

On the day of the interviews, we communicate with the talent and client to confirm all key messages are conveyed. If for any reason they aren’t, we will manage this and find a quick resolution. To find out more about how we can support you, please email us here.

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