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Podcast Media Relations
We are a podcast PR agency that can help your podcast achieve a wider, targeted audience. Our podcast guide helps unpack how businesses can approach podcast PR and how it differs from regular broadcast media relations.
About Podcast Media Relations
As podcast PR becomes an increasingly popular method of boosting a brand’s profile, it’s essential to consider how it can be used most effectively.
This guide will help unpack how businesses can approach podcast PR and how it differs from regular broadcast.
Differences Between Radio and Podcasts
Access: Radio stations feature on FM or DAB, and podcasts are accessed via a streaming service or downloads.
Length: Radio interviews usually range between five to 15 minutes, whereas podcast interviews generally range between 30 minutes to one hour.
Recordings: Podcasts are always pre-recorded; radio interviews are rarely pre-recorded.
Measurement: Podcasts have an indication of listenership through the number of streams; radio interviews must rely on RAJARs.
Podcast PR
Podcast audiences and demographics tend to differ significantly from radio listeners, and younger people are generally more likely to listen to podcasts on-demand rather than a live show. Therefore, they have become a valuable way of targeting audiences that are not possible through radio.
There is a podcast for every sector, and our database of podcasters demonstrates that.
To learn more about creating a podcast, check out this article on podcast creation and to contact us regarding podcast support, please email Sarah Cann.
Other Services
Integrated Campaigns – Integrated PR & Marketing Communications Agency
The BR Quintet of services offers end-to-end support in the delivery of integrated PR campaigns, and encompasses media training, research, talent sourcing, broadcast media relations and content production.
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Internal Communications: Video, Podcast & Livestream Production
At BR Studio, we’ll help you leverage internal comms content solutions such as video, podcasts and livestreams that will connect with, and inspire, everyone in your organisation.
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TV & Radio Media Relations
Broadcast Revolution can assist with TV and radio public relations support across national and regional broadcasters.
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Newsroom
The Broadcast Revolution Newsroom is a reactive and proactive way for organisations to get their voices heard on issues in the news agenda.
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Corporate Video Production
Corporate video production undertaken by Broadcast Revolution can significantly enhance your brand’s message through engaging, creative content.
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Campaign and Brand Video Creation
Broadcast Revolution is committed to providing your organisation with the engaging campaign and brand video creation services that bring your stories to life.
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B-Roll Footage
B roll footage is what makes a good video great. It’s a vital part of corporate video production, and one that Broadcast Revolution can help you get right.
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Video Content Distribution
Calling ‘cut’ isn’t the end of our services. Broadcast Revolution provides video content distribution, ensuring your media has a relevant, sizable audience.
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Live Video Production
Live video production, or event live streaming services, can increase your list of attendees significantly. To make sure you get it right, speak to us today.
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Social Media Content Creation
Today’s fast-paced world requires striking, attractive content. Our social media content creation services can boost brand engagement and grow your audience.
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Event Video Production
Searching for an event video production company based in the heart of London? Look no further than Broadcast Revolution to capture your corporate occasions.
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Video Production
Providing the full services of a video production agency, we specialise in capturing content that tells a clear story and takes your audience on a journey.
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Media Training
Broadcast Revolution offers both C-Suite & brand media training to support in-house and third-party PR activity.
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Podcast Creation
Our experience in the world of audio means we fully understand the needs, requirements, and pitfalls of the medium – making us an ideal partner.
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Research
From video insight from senior broadcast journalists to the process behind generating a news angle, we have you covered.
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Talent Sourcing for PR
Broadcast Revolution can assist with a range of talent sourcing solutions for your PR campaigns, including celebrities, TV personalities, and influencers.
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Global Media Relations
We pride ourselves on our global international relations and media contacts, with our close links with practitioners working internationally in TV and radio.
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Live Streaming Content
We have innovative solutions that work for you, from broadcasting live content on social media to your customer base or via a third-party channel.
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Podcast Media Relations
Our podcast guide helps unpack how businesses can approach podcast PR and how it differs from regular broadcast.
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Radio Media Buying
Alongside our editorial broadcast offering, Broadcast Revolution operates as a radio advertising agency specialising in radio media buying and radio promotions.
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